Bios.

Hank Freid

Hank Freid, CEO/Founder of the Impulsive Group has been a driving force within the Manhattan real estate community since 1976. His portfolio includes a growing number of luxury, hotel properties throughout Manhattan -- such as the 212-room four-star Ameritania Hotel at 54th and Broadway (next to the Ed Sullivan Theatre, home of the David Letterman Show), and a recent Times Square acquisition, to become the four-star Sanctuary hotel, on West 47th Street. Freid also has several charter yachts in the Mediterranean and the Bahamas.

Additionally, for over 30 years, a large part of Freid's business has been catering to international tourists and students, providing them with inexpensive hotel options around the city. Most recently, he transformed a property on the Upper West Side into a 'budget chic' hotel, now known as the Marrakech Hotel NYC. He is credited for not only transforming rundown buildings into successful, respected hotels, but also revitalizing entire neighborhoods in the process. Several of his properties house commercial tenants, including restaurants and retailers.

Impulsive Group oversees the management of Freid's hotels, yachts and commercial tenants.

Brandon Freid

Brandon Freid, Vice President of Acquisitions, joined Impulsive Group in 2003 and has been integral to the company's overall growth and recent procurements, such as of the West 47th Street hotel (now called Sanctuary) in September of 2005.

Prior to joining the Impulsive Group, Mr.Freid gained operational and asset management experience at the venerable Ameritania Hotel in Manhattan.